Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied, and complex, yet smooth and mellow with a distinct grain character, followed by a hint of dried fruit.
The inspiration draws from Absolut’s core belief of mixing things up with the goal of creating better outcomes. This bottle is specifically designed in collaboration with our design agency, Brand Union Stockholm, and our glassworks partner Ardagh Glass located in the southern part of Sweden. We have worked on many projects with Brand Union Stockholm, from our most recent redesign to previous designs and several exciting limited-edition bottles like this one. The campaign’s visual identity – with its color play on the pattern – was, in fact, developed by our in-house studio, The Mix Stockholm.
With its natural, authentic flavour, forged through a know-how that dates back 30 years, and its iconic packaging, inspired by an 18th century apothecary bottle, Absolut is recognised the world over for its pureness and taste.
