In 1912, Georges Monin decided to set up as a liquor and syrup manufacturer in historic Bourges, once the capital of France. From the very beginning, he devoted his products exclusively to the professionals of the bar trade, restaurants, and gourmet retailers who were moved by his determination for outstanding quality which distinguished Monin from the standard brands. His slogan La Passion de la Qualite (“Passion for Quality”) became the Monin motto.
By the 1930s, Monin had become one of the leading fruit syrup brands on the domestic market. The company started to expand overseas; Morocco, Malta, Tunisia, the Caribbean Islands and West Africa, where the tropical fruit used in Monin syrups came from.
Three generations later, Monin is the world leader in the manufacturing and marketing of premium syrups, liqueurs, aperitifs, non-alcoholic cocktails and ice tea concentrates.
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